#Movie
Milk and dairy products in Japan are produced through thorough hygiene management and processing technology. Milk with high nutritional value is routinely served in Japanese school lunches and contributes to children's healthy bodies. Japanese milk and dairy products are loved by consumers at home and abroad, and should definitely be on your table too.
#Event Detail
- Taiwan
- Hongkong
- Thailand
- Vietnam
- Singapore
Japanese milk and dairy products are now in your city!
Please choose your country / region from below.
Japanese Product Exhibition in Taiwan
Place: Shin Kong Mitsukoshi, Taipei, Xinyi Xintiandi (A11), 6th Floor
Opening Period：19th October 2023 (Thu) - 7th November 2023 (Tue)
Campaign overview
Milk tasting
At the event, visitors can sample milk and dairy products from four Japanese brands (Yotsuba Milk Products Co., Ltd., Rakunoh Mother’s, Minami Nihon Rakuno Kyodo Co., Ltd., Nippon Dairy Co-operated Co., Ltd.). All are carefully selected and of high quality, but vary in terms of production area, production method, flavour and storage method (i.e., store at room temperature or in refrigerator). Visitors can compare different types of milk, such as rich raw milk produced in the vast nature of Tokachi in Hokkaido and fresh raw milk made at the foot of Mount Aso in Kumamoto Prefecture. This event will be a great opportunity for you to experience the unique taste of Japanese milk and find the best one that matches your preference.
Tasting of Dairy Products
In addition to milk, dairy products such as cheese and butter will also be on display at the event. From butter made from 100% raw Hokkaido milk to cream cheese with cod roe, there will be plenty of dairy products to add colour to your dining table. You may use honey-flavoured butter on your breakfast bread or cheese with basil in your pasta. In addition to the brands listed above, dairy products from “Hokkaido Dairy” will also be displayed at the event. The product packages are designed for convenience, such as a shape that makes it easy to put in and out of the fridge, so we encourage you to try them for yourself at the event.
Milk and Dairy Products on Sale
Some of the milk and dairy products that will be on display at the event are not normally available at Taiwan Shin Kong Mitsukoshi. Whether you are a regular milk drinker or not, why not take a look at the many products on offer at this event and find the milk of your choice? If you think you always end up using dairy products in the same old way, take this opportunity to learn new ways to enjoy butter, cheese, yoghurt and other dairy products.
Event Venue
Shin Kong Mitsukoshi, Taipei, Xinyi Xintiandi (A11), 6th Floor
Address: No. 11, Songshou Road, Xinyi District, Taipei, TaiwanThe Shin Kong Mitsukoshi Japanese Product Exhibition, held at Shin Kong Mitsukoshi, one of Taiwan's leading department stores, is an event that has continued since 2011, the 20th anniversary of the company's founding. This annual event which sells products sourced from all over Japan while inviting Japanese tenants, is widely covered by the media, with press conferences being held before the event. In 2022, the event attracted a total of more than 1.8 million visitors and 70-100 exhibitors per exhibition period, making it the largest “Japanese Product Exhibition” in Taiwan. Five Japanese brands (mentioned above) will jointly exhibit at this year’s event in Taipei Xinyi Xintiandi.
Singapore / World Food Fair
Venue: Singapore Expo Hall 5
Opening Period: 28th September 2023 (Thu) – 1st October 2023 (Sun)
Campaign overview
Milk tasting
At the event, visitors can sample milk from three Japanese brands (Yotsuba Milk Products Co., Minami Nihon Rakuno Kyodo Co., Ltd., Nippon Dairy Co-operated Co., Ltd.). All are carefully selected high quality milk. Visitors can compare different types of milk, such as rich raw milk produced in the vast nature of Tokachi in Hokkaido and fresh raw milk made at the foot of Mount Kirishima in Kyushu. This event will be a great opportunity for you to experience the unique taste of Japanese milk and find the best one that matches your preference.
Tasting of Dairy Products
In addition to milk, dairy products such as cheese and butter will also be on display at the event. From butter made from 100% raw Hokkaido milk to rich cream cheese and cheese with distinct flavour, there will be plenty of dairy products to add colour to your dining table. You may use honey-flavoured butter on your breakfast bread or cream cheese on your crackers. In addition to the brands listed above, dairy products from “Megmilk Snow Brand” and “Hokkaido Dairy Products” will also be displayed at the event.
Special Events and Sales
Some of the milk and dairy products that will be on display at the event are not available in the supermarkets you normally shop at. Whether you are a regular milk drinker or not, why not take a look at the many products on offer at this event and find the milk and dairy products of your choice? There will also be a milk-related survey and a quiz for children, with gifts on a first-come, first-served basis. Through panels and quizzes, we plan to introduce the characteristics of Japanese milk and why they are safe and of high-quality.
#About Japanese Milk
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Information on Milk Production
The thorough management of Japanese dairy farms ensures the delivery of safe and reliable milk and dairy products to consumers.
The overwhelming majority of dairy farming in Japan is family-owned, but in recent years,
advances in dairy farming technology have led to the spread of large-scale farms, particularly in Hokkaido. A cattle traceability system allows details of dairy cows such as the date of birth, sex, breed and place of birth to be checked,
guaranteeing the delivery of safe milk and dairy products even after they have been shipped from the manufacturer.
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Types of Milk and Dairy Products
About half of Japan's domestic milk production is for drinking purposes, with the remainder being dairy products such as cheese, butter, cream, yoghurt and milk powder.
Hokkaido in particular produces a large number of dairy products. Nutrient-rich dairy products which are processed in various ways add a colourful accent to our dining table.
Yoghurt, in particular, has a beneficial effect on the prevention of lifestyle-related diseases, such as controlling cholesterol level and lowering blood pressure, in addition to regulating the bowel environment.
Japanese Milk in Statistics
◆Japanese milk and dairy products may be exported to your city too.
Dairy products made from Japanese raw milk are also delivered to consumers abroad. Japan's overall exports of milk and dairy products overseas were approximately 5,077 tonnes in 2012, but by 2022 they amounted to 41,832 tonnes, an eight-fold increase in ten years, mainly due to exports to Asia. The increase in exports of infant formula and ice-cream and ice-candy products is particularly significant. In 2012, the export volume of infant formula was approximately 1,002 tonnes, but by 2022 it was approximately 9,252 tonnes, an increase of more than nine times. As for ice-cream and ice-candy products, the export volume in 2022 was approximately 8462 tonnes, a six-fold increase compared to 2012, when it was approximately 1,349 tonnes. In 2022, exports of milk were at around 8,325 tonnes and sweetened skimmed milk powder were at around 11,434 tonnes, an increase of more than seven times from around 1,490 tonnes in 2021. Japanese dairy products such as butter and cheese are also increasing their exports to overseas markets year by year. These statistics show that Japanese dairy products are loved by consumers at home and abroad.
◆Why nutrient-rich milk and dairy products are served in Japanese school lunches.
Milk and dairy products are known for their high nutritional value. In particular, they contain a good balance of various nutrients, including high-quality protein, vitamin B complex, and minerals such as calcium, which is often lacking in modern diets. Specifically, a bottle of milk (200 mL) contains approximately 227 mg of calcium, which meets approximately 45% of the WHO recommended dietary intake. In addition to milk and dairy products, other food sources of calcium include small fish (with bones), shrimps (with shells), soya beans and leafy vegetables. However, milk has the highest absorption rate of calcium entering the body through the small intestine compared to vegetables and small fish. For example, the calcium absorption rate of vegetables is about 19%, whereas that of milk is said to be about 40% (Uenishi et al., 1998). Milk, which is easily consumed and has a high absorption rate, is highly valued as a source of calcium.
Japanese food that uses milk is named “New-Washoku (lacto-Japanese food)” by J-milk. Here are some recommended milk Recipes that uses simple ingredients and are easy to prepare.
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Milk rice cake
enjoy the sticky and thirst-quenching texture
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Milk tempura
fluffy fried pastry
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Milk udon
the new Bukkake udon
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Lemon milkshake
refreshing lemon flavour
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Milk hand-rolled sushi
make sushi with whey
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Milk curry and rice
white milk curry made in a frying pan
In which region will the event take place?
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At present, the events will take place in Singapore, Taiwan, Hong Kong, Thailand and Vietnam. Further details will be posted on this website as soon as the event outline is finalised.
Is there an admission fee for the event?
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Admission to all events is free. You can taste and sample many Japanese milk and dairy products.
What milk and dairy products can I taste and sample?
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A list of exhibited products is available at the bottom of each event page.
*Tastings may not be available due to stock-outs. I am considering importing, wholesaling or selling Japanese milk and dairy products. Where can I contact for more information?
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For businesses and corporations, see #Contact at the bottom. For general customers, please contact the respective retailer.
I want to cover this event.
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Please inform us the name of the media and the purpose of the interview via #Contact.
J-milk is a cross-industry organisation that brings together dairy producers, dairy farmers and milk retailers who make up the milk supply chain in Japan. In order for the Japanese dairy industry to contribute to the health and well-being of people at home and abroad through a stable supply of domestically produced milk and dairy products, and to build strong relationships of trust with consumers, it is essential that "the parties involved in the milk supply chain maintain mutually beneficial and stable relationships". To achieve this goal, J-milk provides information to dairy industry players and “milk influencers” to help them solve common problems in the dairy industry and improve the value of milk and dairy products.
Thank you for accessing the website managed and operated by J-milk. Before using this website, please read the terms and conditions from the link below and use the website only if you agree to these terms and conditions. Please note that by using this website, you agree to all of the following terms and conditions.
*The page is in Japanese only.
Privacy Policy
For enquiries about each event, please contact the respective shop or organiser. If you are a business or corporation considering importing, wholesaling or selling Japanese milk and dairy products, please contact us by email below, stating your company name and the details of the transaction you wish to make. An appropriate dairy operator will contact you. J-milk/Project to increase inbound and other consumption of milk and dairy products Inquiries from overseas operators (within Fun Japan Communications Co. Ltd.).
